Wooden sculpted outdoor
» News / by Zupi

Trying to highlight the crafty process of Lay’s Kettle Cooked, a potato chip label made with all-natural ingredients, American agency Juniper Park created a matching campaign: a great wooden outdoor, hand sculpted by four craftsmen, was made in San Francisco, carrying the message “crafted with care”.

The piece took 10 days – or 80 hours – to be concluded, but all the hard work was compensated by the satisfaction of innovating on a media that could be considered obsolete nowadays. Below you can check some pictures and a time lapse video that shows the creative process.


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Advertising Agency: Juniper Park, USA
Creative Director / Art Director: Hylton Mann
Creative Director / Copywriter: Andy Linardatos
Print Producer: Mark Prole
Props: Prop Art
Time lapse: Chad Richard
Illustrator: Gary Bullock



juniper park sculpted outdoor wood advertising lay's kettle cooked jQuery(function(){ jQuery("#avaliacao").click(function(){ var id = jQuery(this).find('span').attr('rel'); atualizaVoto(id, 'p'); }); }); function atualizaVoto(id, acao) {jQuery.post('http://zupi.org/index.php?ACT=45', {'id':id,'acao':acao}, function(data){ var d = eval('('+data+')'); jQuery("#totalVotos").text(d['positivo']); alert(d['msg']); }); }
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posted on 19/08/2010 | 07:45 PM


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