How to show people, in a different and creative way, that the Pilot Pen has really fine traces? That was the challenge proposed to the creative professionals of Spanish agency Grey. It seems like they had no problem solving the problem, though.
See below the creative and detailed campaign developed by the agency:
Agency: Grey, Barcelona, Spain
Art Directors: Jose Miguel Tortajada, Oscar Amodia, Dani Páez
Copywriters: Jürgen Krieger, Joan Mas, Luke Sholer
Photographer: Gonzalo Puertas
Illustrators: Diogo Dutra, Malen Feliz
Read the Articles Below:
Post-apocalyptic toys
Famous for his bizarre toys, french Gaël Brienne, aka Nanan1,
Embroidering photographs
Maurizio Anzeri, Italian artist based in London, works on sewing
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